Two well-known companies with international reputations have signed on as major sponsors of the Union Cycliste Internationale (UCI) races at the Windham Mountain Bike World Cup event, to be held July 7-10 in Windham, N.Y.
Stan’s NoTubes, based in Big Flats, N.Y., is the main sponsor of the 2011 Windham World Cup cross country (XCO) race, an endurance event on a challenging course with singletrack, steep climbs and countless bridge crossings.
SCOTT Sports, a worldwide leader in the development, manufacturing, sales and marketing of high-end performance products intended for cycling, wintersport, motosport and running, is the main sponsor of the 2011 Windham World Cup downhill (DHI) event where riders race the clock on treacherous descents.
“Windham showcases what North American riders have known all along – we have some of the best terrain and courses in the spectacular setting of the Catskill Mountains,” said Nick Bove, race director of the Windham 2011 Mountain Bike World Cup. “The support of these major worldwide companies raises the profile of our event to an even greater level and helps introduce the sport to entirely new audiences.”
Stan’s NoTubes has stepped up its support of racing in a big way for 2011. The lightweight tubeless wheel innovator has signed on as the title sponsor of the XCO event at the Windham Mountain Bike World Cup.
“It’s very exciting to have this caliber of event in Upstate New York and we are excited to lend our support to both the industry and economy,” said NoTubes co-founder Cindy Koziatek. “We have supported riders in every facet of racing over the years and think it is vitally important to sustain a World Cup event like Windham. It speaks to our commitment to those who have supported us and our cutting-edge products for the past decade.”
Stan’s NoTubes is located in Big Flats NY which is near Windham and committing to the sponsorship for this event was a perfect match. NoTubes will be at the July event in full force, showing off its full line of tubeless conversion kits, tires, wheels and other lightweight accessories.
“Race venues like Windham provide the company a perfect venue to not only test products under the world’s best athletes, but to get critical feedback from real-world riders,” said co-founder Stan Koziatek.
“The U.S. is the birthplace of mountain biking, and having a World Cup on U.S. soil is so important,” said Adrian Montgomery, marketing/PR director for SCOTT Sports. “As a long-time supporter of the World Cup, we felt it was crucial to back the Windham World Cup and ensure the continuation of our mountain bike heritage. SCOTT will be fielding cross country and downhill teams at the event with our SCOTT-Swisspower and SCOTT11 teams. We’re so proud to be the title sponsor for the DHI race in Windham and feel confident this move will elevate our profile amongst the racing community.”
The World Cup will arrive in Windham in July (7–10) and features cross-country and downhill courses similar to those praised last year by riders and officials. In addition to the UCI races, Windham World Cup festivities will include Pro-Am Race the World XC and Gravity East DH races, a Block Party on Main Street, live music on Saturday night (bands TBA), and a heart-racing "Big Wheel" race (BYOBW).
Unlike most international World Cup venues, there will be no fees charged to enter the venue or the consumer and tech expos. To help defray the tremendous organizing costs and to keep the World Cup in the U.S., a minimal fee for parking - $10 for an entire carload for one day, or $25 for three days - will be charged.
Windham is the seventh stop on the 2011 UCI Mountain Bike World Cup tour; additional stops include Pietermaritzburg, South Africa; Yorkshire Dalby Forest, Great Britain; Offenburg, Germany; Fort William, Great Britain; Leogang, Austria; Mt. Sainte-Anne, Canada; La Bress, France; Nove Mesto Na Morave, Czech Republic; and Val di Sole, Italy.